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Where’s the passion in your marketing?

I’m in the middle of singing the Verdi Requiem with the San Francisco Symphony Chorus.  It is, if nothing else, a very passionate piece.  The singers beg for eternal rest for their loved ones and plead for salvation for themselves…

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Dealing with misteaks … mistakes

Today’s post isn’t specific to B2B technology marketing – it applies more broadly to life itself. Because we all make mistakes both personally and professionally. The idea of mistakes came to mind this morning when I read about Netflix announcing…

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Budgeting your social media time

  by  steve.grosbois  Last week I wrote about budget spending on social media in B2B marketing. But that discussion left out the question of time. We all only have 24 hours in a day. Time is truly our most precious commodity. And…

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Attention is valuable currency, don’t waste it

I ran into a comment by Seth Godin the other day about attention being the most precious commodity in today’s world. It’s limited, and it’s valuable.  He writes about it in his blog about the Attention Economy. This is such…

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On the Internet, no one knows you’re not there

  by  PinkMoose  With social media and smart phones, technology marketers can be online and connected all the time.  This is a two-edged sword. It’s easy to feel like should always be online and available, even when you’re home or on vacation. …

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Content curation and business blogging revisited

My recent post on content curation (Is Content Curation the Cure for Business Blogging Blues?) generated several conversations and comments, so I thought I’d circle back and share a few things I’ve learned. So many tools, so little time There’s…

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Business blogging: 5 lessons from 6 months

At the start of the year, I signed up for the WordPress Post-a-Week challenge. My thinking was that publicly committing myself to a weekly posting would be an incentive to really delve into my own business blogging (rather than writing…

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Is content curation the cure for business blogging blues?

photo © 2006 derÄsthet | more info (via: Wylio) Everyone’s talking about content curation. It seems like an easy win. In content marketing and business blogging, if you don’t have the time or inspiration to create great content yourself, you…

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Survey says: Don’t trash those white papers yet

I love it when research comes out to back up my positions. A couple weeks back I posted a blog called Old Marketing Channels Never Die – the premise being that with all of the buzz about social networks, videos,…

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5 lifelines for a lonely business blog

Business blogging is picking up steam. New research from HubSpot shows that 65% of the businesses surveyed published a business blog, up from 48% two years ago. But many business blogs are fairly lonely places. I’ve already written about business…

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