Anne Janzer
Author, Writer, Content Marketing Consultant
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Where’s the passion in your marketing?
I’m in the middle of singing the Verdi Requiem with the San Francisco Symphony Chorus. It is, if nothing else, a very passionate piece. The singers beg for eternal rest for their loved ones and plead for salvation for themselves…
Read MoreDealing with misteaks … mistakes
Today’s post isn’t specific to B2B technology marketing – it applies more broadly to life itself. Because we all make mistakes both personally and professionally. The idea of mistakes came to mind this morning when I read about Netflix announcing…
Read MoreAttention is valuable currency, don’t waste it
I ran into a comment by Seth Godin the other day about attention being the most precious commodity in today’s world. It’s limited, and it’s valuable. He writes about it in his blog about the Attention Economy. This is such…
Read MoreContent curation and business blogging revisited
My recent post on content curation (Is Content Curation the Cure for Business Blogging Blues?) generated several conversations and comments, so I thought I’d circle back and share a few things I’ve learned. So many tools, so little time There’s…
Read MoreBusiness blogging: 5 lessons from 6 months
At the start of the year, I signed up for the WordPress Post-a-Week challenge. My thinking was that publicly committing myself to a weekly posting would be an incentive to really delve into my own business blogging (rather than writing…
Read MoreIs content curation the cure for business blogging blues?
photo © 2006 derÄsthet | more info (via: Wylio) Everyone’s talking about content curation. It seems like an easy win. In content marketing and business blogging, if you don’t have the time or inspiration to create great content yourself, you…
Read More5 lifelines for a lonely business blog
Business blogging is picking up steam. New research from HubSpot shows that 65% of the businesses surveyed published a business blog, up from 48% two years ago. But many business blogs are fairly lonely places. I’ve already written about business…
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Anne Janzer 