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Finding your corporate style

If you’re ramping up your content marketing, you need a distinct and consistent corporate style. You want to create a corporate personality that is consistent across all of your communications, starting with your website. My last post talked about identifying…

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Branding, personal and otherwise

photo © 2005 Doc Searls | more info (via: Wylio) I heard a talk by Patty Azzarello on personal branding at a recent Women in Consulting meeting.  I was inspired to buy her book, “Rise.” In her straightforward fashion, Patty…

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