Anne Janzer
Author, Writer, Content Marketing Consultant
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Posted on by Anne Janzer
by SimplySteff, Someone asked me recently, “Do people even read white papers anymore?” The question is understandable, especially if you’re not in B2B technology. The trend in content marketing is towards short, “snackable” content that’s easy to share. And I applaud…
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photo © 2008 Purple Slog | more info (via: Wylio) At a Christmas party the other day, a friend complained that his company was misdirecting marketing budget to ineffective social media efforts. Having a good sense of where and how…
Read MoreCategory: Social media Tags: blog, emarketer blog, facebook, freelancer, lead nurturing, marketing budget, Social media, twitter
Anne Janzer