3 Reasons to Love Long-Form Content

   by  SimplySteff,    Someone asked me recently, “Do people even read white papers anymore?” The question is understandable, especially if you’re not in B2B technology. The trend in content marketing is towards short, “snackable” content that’s easy to share. And I applaud…

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5 signs you’re burning money on social media

photo © 2008 Purple Slog | more info (via: Wylio) At a Christmas party the other day, a friend complained that his company was misdirecting marketing budget to ineffective social media efforts. Having a good sense of where and how…

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