Archives


If I put “social” in front of it, will it sell?

Just a few short months ago I was getting a little tired of writing “Cloud” about everything in technology. (See My wish for 2012: Not too cloudy.)  Now I’ve become numb to the cloud. But I fear that “social” is…

Read More

Marketing in an age of transparency

  by  motoyen  I got a phone call on the office phone the other day – the caller ID flashed an unfamiliar number. Before the third ring, I had done a search on the phone number, discovered it was a junk call,…

Read More

The true costs of freelance writing projects

In a tight economy, some companies try to save money on writing projects by outsourcing to other countries, or by using sites like Elance to find inexpensive freelancers.  A recent MarketingProfs article discussed the challenges of using sites like Elance….

Read More

My wish for 2012 in tech: Not too cloud-y

Hot news for 2012: Frost and Sullivan says that 2012 is the year that cloud computing will go mainstream.   by  Fractal Artist  I don’t know about you, but for me in B2B technology marketing, 2011 was the year that “cloud computing”…

Read More

Where’s the passion in your marketing?

I’m in the middle of singing the Verdi Requiem with the San Francisco Symphony Chorus.  It is, if nothing else, a very passionate piece.  The singers beg for eternal rest for their loved ones and plead for salvation for themselves…

Read More

Budgeting your social media time

  by  steve.grosbois  Last week I wrote about budget spending on social media in B2B marketing. But that discussion left out the question of time. We all only have 24 hours in a day. Time is truly our most precious commodity. And…

Read More

Social media spending in B2B: New research

This week I wanted to share some research from the CMO survey (by the American Marketing Association and Duke University Fuqua School of Business.) MarketingProfs posted a nice summary of the research and relevant charts. These are, for me, the…

Read More

How long should a web page be?

Someone asked the other day how long a website page should be. More specifically, what’s the ideal length for a web page in the B2B technology space, where you have to spend a little time outlining the business problem and…

Read More

6 tips for writing effective website copy

I’ve been doing a lot of website writing lately. Writing for the web is a different discipline than other kinds of marketing writing, so I’ve been researching and thinking about guidelines for writing website copy. Two caveats:  I’m not going…

Read More

What are the top tasks for your business website?

When prospects arrive at your business website, what are they trying to do? Are they taking valuable time from their day so they can… Enjoy a nice graphic of smiling people with vague words about connecting and empowering? Read your…

Read More