Anne Janzer
Author, Writer, Content Marketing Consultant
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Content Marketing: Who’s Talking to Your Prospects?
I attended a virtual Digital Marketing World conference sponsored by MarketingProfs this week. Wandering the virtual exhibit hall, I was struck by the variety and depth of content available from the vendors. The exhibit hall was as full of rich,…
Read MoreWhen graphics don’t work
Despite being a word person at heart, I love good graphics, and am always trying to find ways to incorporate them in my work. However, I sometimes run into a ‘graphics for graphics sake’ mentality that can be counterproductive. For…
Read MoreIf you’re not in the band, get off the wagon
People are social creatures, and feel most comfortable going where everyone else already is – something referred to as the ‘bandwagon effect’. In marketing, the bandwagon effect often turns into something darker – the crass exploitation of an event or…
Read MorePartying like it’s (not) 1999
I attended the launch party for Marketo’s new sales application recently, and one of the attendees commented that “it almost felt like 2000 again, back in the dot-com days.” I think he was referring to the free drinks and appetizers….
Read MoreWhen is a white paper not a white paper?
Answer: When it’s a lure. Or a filter. Or a score. After years of writing white papers for tech companies, I’ve started looking at them through a different lens. I’ve always thought of white papers as part of the sales…
Read MoreThe view from the Valley
When you’re standing in a valley, you can’t see much beyond the mountains around you. The metaphor is useful for technical marketing professionals in Silicon Valley. We’re surrounded by tech-savvy people. You go to a PTA meeting, and the parents…
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Anne Janzer 