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9 Marketing Books That Would Make Great Gifts

Books make great gifts. They’re easy to wrap. You don’t have to worry about peanut allergies or gluten intolerance. And the best of them can have a long-lasting impact – the gift that does, in fact, keep on giving.  …

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Another Book Review of Everybody Writes

You don’t have to be a reluctant writer to get value from Ann Handley’s latest book, Everybody Writes. With content marketing gaining ground, more people are now on the hook for creating content through blog posts, articles and other written…

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3 Reasons to Love Long-Form Content

   by  SimplySteff,    Someone asked me recently, “Do people even read white papers anymore?” The question is understandable, especially if you’re not in B2B technology. The trend in content marketing is towards short, “snackable” content that’s easy to share. And I applaud…

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Content marketing: Watch your assumptions

Although I pride myself on being knowledgeable about technology, sometimes the greatest value I give my clients is to point out what I don’t know. For example: I don’t know why I should care about the features they are so…

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Who are you calling a user?

It feels like time for a language crusade – so here’s my latest rant: the word ‘user’ when applied to people in technology marketing and writing. When you’re writing about technology from an IT perspective, you need some way to…

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Wait, the revolution is over???

photo © 2005 Chris Corwin | more info (via: Wylio) Joe Pulizzi has just published the latest top Content Marketing blogs (see Junta42 Top 42 Content Marketing Blogs).  Clearly there are a lot of blogs I should be following! What…

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Content Rules is an impactful … oops … great book on content marketing

It’s not often that I read a “business” book and find myself dog-earing pages and making little exclamation marks in the margins.  But that’s what I did with my not-so-new-looking copy of Content Rules by Ann Handley and C.C. Chapman….

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