Customer Retention Marketing refers to marketing campaigns and activities designed to support customer success and loyalty. Particularly in subscription-based businesses, you need customers to stick around for a long time. Marketing has a pivotal role in making this happen.
This short ebook shares marketing strategies for nurturing current customers. It offers four key approaches that you can implement immediately, along with creative examples of each:
- Helping customers achieve value
- Helping customers perceive the value that they’re achieving
- Adding value through content and community
- Appealing to customers’ higher-order values
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