Category: Website content


Content marketing: What’s your subtext?

In theater, subtext is the message that the actor is delivering beyond or behind the explicit dialog. It’s an important core of so-called method acting. What does subtext have to do with content marketing? Everything. One of the core tenets…

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Is your business website a long-winded bore?

Who would you rather sit next to at a long dinner – someone who talks nonstop about their own business, or someone who asks you questions and finds points of common interest to discuss? Unless the guests are exceptionally interesting…

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Content marketing strategy: the time is now

photo © 2010 Sean MacEntee | more info (via: Wylio) In honor of the RSA conference this week, I’ve been surveying the websites of many of the exhibitors.  I imagine that this group is fairly representative of B2B technology companies…

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Content Marketing: Long Term Results

I just finished reading David Meerman Scott’s book Cashing In with Content: How Innovative Marketers use Digital Information to turn Browsers into Buyers. The book profiles 20 different organizations that use content-rich websites to achieve their goals. Scott then extracts…

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When graphics don’t work

Despite being a word person at heart, I love good graphics, and am always trying to find ways to incorporate them in my work. However, I sometimes run into a ‘graphics for graphics sake’ mentality that can be counterproductive.  For…

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