Anne Janzer
Author, Writer, Content Marketing Consultant
Category: Website content
Is your website elitist?
by peregrinari Have you ever been to a technology website and not been able to figure out exactly what the product or service does (or indeed, if the company is offering a product or a service)? Despite the fact that I’ve…
Read MoreHow long should a web page be?
Someone asked the other day how long a website page should be. More specifically, what’s the ideal length for a web page in the B2B technology space, where you have to spend a little time outlining the business problem and…
Read MoreAttention is valuable currency, don’t waste it
I ran into a comment by Seth Godin the other day about attention being the most precious commodity in today’s world. It’s limited, and it’s valuable. He writes about it in his blog about the Attention Economy. This is such…
Read More6 tips for writing effective website copy
I’ve been doing a lot of website writing lately. Writing for the web is a different discipline than other kinds of marketing writing, so I’ve been researching and thinking about guidelines for writing website copy. Two caveats: I’m not going…
Read MoreWhat are the top tasks for your business website?
When prospects arrive at your business website, what are they trying to do? Are they taking valuable time from their day so they can… Enjoy a nice graphic of smiling people with vague words about connecting and empowering? Read your…
Read MoreBalancing SEO and natural language in website copy
photo © 2011 Frank Kovalchek | more info (via: Wylio) I’m working with a client that has just rewritten their website. The content is very readable and approachable. It should be quite effective … if they can get their prospects…
Read MoreContent templates pit consistency against creativity
Is it a good idea to create content templates for marketing collateral? Or do they stifle creativity and create boring papers and web pages? I’m not talking about Word templates or formatting templates. I’m referring to writer’s guidelines that indicate…
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Anne Janzer 