Category: Website content


Is your website elitist?

  by  peregrinari  Have you ever been to a technology website and not been able to figure out exactly what the product or service does (or indeed, if the company is offering a product or a service)? Despite the fact that I’ve…

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How long should a web page be?

Someone asked the other day how long a website page should be. More specifically, what’s the ideal length for a web page in the B2B technology space, where you have to spend a little time outlining the business problem and…

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Attention is valuable currency, don’t waste it

I ran into a comment by Seth Godin the other day about attention being the most precious commodity in today’s world. It’s limited, and it’s valuable.  He writes about it in his blog about the Attention Economy. This is such…

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6 tips for writing effective website copy

I’ve been doing a lot of website writing lately. Writing for the web is a different discipline than other kinds of marketing writing, so I’ve been researching and thinking about guidelines for writing website copy. Two caveats:  I’m not going…

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5 reasons NOT to write like an academic

As schools everywhere are restarting and the latest crop of college graduates settles into new jobs, I thought I’d share a few of the harsh, early business writing lessons I learned on the job. I was an English major. When…

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What are the top tasks for your business website?

When prospects arrive at your business website, what are they trying to do? Are they taking valuable time from their day so they can… Enjoy a nice graphic of smiling people with vague words about connecting and empowering? Read your…

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Balancing SEO and natural language in website copy

photo © 2011 Frank Kovalchek | more info (via: Wylio) I’m working with a client that has just rewritten their website. The content is very readable and approachable. It should be quite effective … if they can get their prospects…

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Content marketing: It’s not all about you

One of the most common mistakes that marketers make, particularly in technology marketing, is assuming that everyone is basically like them: They think about things using the same buzzwords that you use They are interested in the same features that…

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Are you putting barriers in front of customers?

photo © 1911 The Library of Congress | more info (via: Wylio) The other day I went to ‘vote’ for a nonprofit on a Facebook fan page.  When I tried to vote, an error message indicated that I had to…

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Content templates pit consistency against creativity

Is it a good idea to create content templates for marketing collateral? Or do they stifle creativity and create boring papers and web pages? I’m not talking about Word templates or formatting templates. I’m referring to writer’s guidelines that indicate…

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