Anne Janzer
Author, Writer, Content Marketing Consultant
Category: Website content
Another Book Review of Everybody Writes
You don’t have to be a reluctant writer to get value from Ann Handley’s latest book, Everybody Writes. With content marketing gaining ground, more people are now on the hook for creating content through blog posts, articles and other written…
Read MoreIs your business website a lekker?
No, that’s not a typo – “lekking” is at term in animal behavior that means self-aggrandizing behavior (usually for the purpose of attracting mates). I didn’t know that term before encountering it in Adam Grant’s brilliant book Give and Take:…
Read MoreCreate a quick corporate style guide
If multiple people create content for your business, you need a corporate style guide. Otherwise, you risk having a corporate identity with personality disorder. Keep a consistent voice across your content If you don’t already have a style guide, don’t…
Read MoreFinding your corporate style
If you’re ramping up your content marketing, you need a distinct and consistent corporate style. You want to create a corporate personality that is consistent across all of your communications, starting with your website. My last post talked about identifying…
Read MoreWhat’s your corporate style?
Your corporate website already has a distinct tone and style – is it by design or by accident? As a writer, I need to understand a company’s tone and style before I start writing. The corporate website is the first…
Read MoreThoughts on Thanksgiving and content marketing
Everyone gives lip service to gratitude when Thanksgiving rolls around. But how often have you heard a ‘thank you’ from a business that seems to take your business for granted even as it thanks you? Real gratitude extends beyond words….
Read MoreA simple step for improving website copy
Want one quick tip for making your content easier to read online? Shorten the paragraphs. Lately I’ve done a lot of editing of website pages, and the first thing I do is shorten the paragraphs. If nothing else, I break…
Read MoreMessaging part 2: The messaging review
In my last post (There’s always time for messaging) I talked about a few strategies for selling the ‘messaging’ part of a content marketing project. It’s important to nail down key messaging before writing website content, white papers or other…
Read MoreThere’s always time for messaging
Sometimes when I face a complex project, I tell the client that I’d like to create a ‘messaging map’ or messaging document to get their approval on key messages before I proceed. I often get the response “We don’t have…
Read MoreCrusading against random Capitalization
by cheesy42 I’m taking a break from marketing-related subjects to launch a campaign against random capitalization in the middle of sentences. It’s a tough job, but apparently someone has to do it. Some subset of the population has a compulsion to…
Read MoreBuy the Book
Anne Janzer 