Category: Technology marketing


Using freelance writers for content marketing: 5 steps for success

If you’re serious about content marketing, then you need to commit  to producing content.  And for many organizations, finding the extra cycles for content creation is a challenge.  Freelancers can be an invaluable part of the content marketing strategy. How…

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Marketing is a discipline…

I’ve seen discussions about whether Marketing is an Art or a Science of something of both. To be successful, I believe it is wisest to approach marketing as a discipline – with disciplined and continued effort. As a consultant/freelance writer,…

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When graphics don’t work

Despite being a word person at heart, I love good graphics, and am always trying to find ways to incorporate them in my work. However, I sometimes run into a ‘graphics for graphics sake’ mentality that can be counterproductive.  For…

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If you’re not in the band, get off the wagon

People are social creatures, and feel most comfortable going where everyone else already is – something referred to as the ‘bandwagon effect’. In marketing, the bandwagon effect often turns into something darker – the crass exploitation of an event or…

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Partying like it’s (not) 1999

I attended the launch party for Marketo’s new sales application recently, and one of the attendees commented that “it almost felt like 2000 again, back in the dot-com days.” I think he was referring to the free drinks and appetizers….

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The view from the Valley

When you’re standing in a valley, you can’t see much beyond the mountains around you. The metaphor is useful for technical marketing professionals in Silicon Valley. We’re surrounded by tech-savvy people. You go to a PTA meeting, and the parents…

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