Anne Janzer
Author, Writer, Content Marketing Consultant
Category: Technology marketing
Survey says: Technology marketers are optimistic
The latest Duke CMO Survey (produced by professor Christine Moorman at Duke University’s Fuqua School of Business) is out, giving us yet another glimpse into what’s going on in top marketers’ heads. I went immediately to the breakdown by industry…
Read MoreFreelance horror stories: Undead projects
Here’s the latest installment in my “freelance horror stories” – “undead” projects. If you’re a freelancer, you know that these are frighteningly real. And if you hire freelancers, this may help you understand that fleeting look of fear when you…
Read MoreTop 3 excuses for not doing content marketing
At this point, it’s pretty difficult to ignore content marketing if you’re in the marketing industry. Yet I still run into companies that either don’t understand it or otherwise don’t want to think about content marketing, for all kinds of…
Read MoreThe curse of the familiar
Sometimes the greatest value I can offer a client is a fresh, outside perspective. For example, I worked with a client recently that was making a major proposal to a customer. As I talked with them, several things became clear:…
Read MoreThere’s always time for messaging
Sometimes when I face a complex project, I tell the client that I’d like to create a ‘messaging map’ or messaging document to get their approval on key messages before I proceed. I often get the response “We don’t have…
Read MoreMarketing in an age of transparency
by motoyen I got a phone call on the office phone the other day – the caller ID flashed an unfamiliar number. Before the third ring, I had done a search on the phone number, discovered it was a junk call,…
Read MoreThe true costs of freelance writing projects
In a tight economy, some companies try to save money on writing projects by outsourcing to other countries, or by using sites like Elance to find inexpensive freelancers. A recent MarketingProfs article discussed the challenges of using sites like Elance….
Read MoreMy wish for 2012 in tech: Not too cloud-y
Hot news for 2012: Frost and Sullivan says that 2012 is the year that cloud computing will go mainstream. by Fractal Artist I don’t know about you, but for me in B2B technology marketing, 2011 was the year that “cloud computing”…
Read MoreReal vs. perceived value in technology marketing
I’ve been reading Mark Stiving‘s book on pricing (Impact Pricing) and was struck by the concepts of real value and perceived value – and the gap that sometimes lives between them. Real value is what’s actually in the product. In…
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Anne Janzer 