Anne Janzer
Author, Writer, Content Marketing Consultant
Category: Subscription Marketing
Marketing for the Perpetual Sale
What do socks, industrial chemicals, and Emmy-award winning television programming have in common? They’re all available by subscription. Foot Cardigan (among several subscription sock contenders), Dow Chemical, and Netflix are all rocking the subscription model. Subscriptions are working their way…
Read MoreMarketing and the Subscription Customer
Subscriptions aren’t just for magazines anymore. Technology companies, retail businesses, industrial services and suppliers, and countless other companies rely on subscriptions to sell goods and services to customers. Think about it: Amazon AWS is a technology subscription, while Amazon Prime…
Read MoreWhy Marketers Should Read The New Rules of Sales and Service
If you’re in marketing, you’ve probably been influenced by David Meerman Scott’s New Rules of Marketing and PR. Originally published in 2006 (and updated several times since), it’s had a lasting impact on the practice of marketing. Now he’s got…
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Anne Janzer 