Anne Janzer
Author, Writer, Content Marketing Consultant
Category: Subscription Marketing
It’s Never Too Early to Start Planning for Customer Retention
“Value nurturing sounds great, but first we need to prioritize lead generation.” Lead generation almost always takes priority over customer retention efforts. According to a recent study by Regalix Research, only about one in four B2B marketers plans for customer retention….
Read MoreUsing Customer Data: Don’t Be Creepy
Businesses have all kinds of data about customers. You can use that data in ways that demonstrate value to your customers, or that erode customer trust or creep people out. You decide. As a previous blog described, campaigns that use customer data can help you reinforce…
Read MoreDisrupting Digital Business: A Book Review and Marketing Perspective
The word ‘disruptive’ is thrown around a lot lately. It made Forbes’ list of the 10 most overused startup buzzwords. But there’s a good reason for that. Disruption is all around us. It’s better to acknowledge and embrace that fact…
Read MoreGetting Creative about Customer Retention Marketing
On Wednesday, May 13, I’ll be hosting a webinar on Creative Approaches to Retention Marketing. To whet your appetite, here’s a sneak preview of a few of the topics: Using video to add personality to customer communications Why customer retention marketing campaigns is how you do Customer…
Read MoreUsing Data to Demonstrate Customer Success
Wow, I’ve walked the length of Japan. The team at Fitbit sent me that nugget of data recently, and it’s a great example of value nurturing using data. Fitbit is all about collecting and sharing data. It reminds me if…
Read MoreThe Customer Retention Marketing Opportunity
It’s time for marketers to give customer retention a little love. According to the State of B2B Product Marketing 2015 report by Regalix Research, customer retention marketing comes in dead last in the list of B2B marketing activities. Only about one…
Read MoreAn Insider’s Guide to the Membership Economy (Book Review)
Question of the day: Are memberships one variation of the Subscription Economy (as suggested in John Warrillow’s The Automatic Customer, which I reviewed here)? Or are we really experiencing the growth of a Membership Economy, for which subscriptions are merely…
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Anne Janzer 