Anne Janzer
Author, Writer, Content Marketing Consultant
Category: Subscription Marketing
This blog has moved to AnneJanzer.com
If you’re reading this, you’re probably wondering what the heck I’ve been doing since September. I’ve been busy writing – and posting to my new blog. You can find it on AnneJanzer.com. When you get there, you’ll find that I’m blogging about…
Read MoreListen Up! Audio’s Role in a Mobile World
Nearly everyone in the gym is listening to something on a mobile device – a podcast, an audiobook, streaming music. Most of the solo drivers you see stuck in traffic are listening to something as well. Mobile devices are changing…
Read MoreTaking the Long View in Startup Marketing
This post was initially published on the Crowded Ocean blog – a terrific source of inspiration for marketers in startups. Marketing in a startup is often a crazed endeavor. Desperate for growth, an understaffed marketing department struggles to keep up with…
Read MoreFive Reasons to Love Youtility by Jay Baer [Book review]
The world of business and marketing is filled with good books, and few people have time to read all of them. If you haven’t read it yet, make sure that Youtility by Jay Baer has a place on your list….
Read MoreCustomer-Inspired Marketing
Your best marketing ideas may come from outside the marketing organization – even outside the company. In the case of Pley, a simple suggestion from a busy parent resulted in a business success and many happy children. Pley is a…
Read MoreA Marketing Manifesto for Value Nurturing
When you want to maintain a long-term relationship with the customer, avoid any marketing tactics that erode trust. The book Subscription Marketing includes a manifesto for marketers nurturing recurring customers. Of course, it applies well in nearly every marketing situation, but it’s particularly critical when,…
Read MoreContent Marketing: Not Just for Lead Generation
Marketing organizations often focus all of their time and budgets on generating new leads. But by wearing “lead generation” blinders, you lose sight of the bigger picture. Getting customers is important, but keeping them is essential to long-term business success….
Read MoreCultivating Content from Customers
Content cultivation is the practice of collecting content from customers to use in ongoing marketing and customer nurturing. When it comes to content marketing after the sale, you need focus on the issues that are important to current customers. What better source…
Read MoreHow Would You Like That Content Served?
I did an interview recently with Roger Parker about the process of writing the Subscription Marketing book. During the Q and A session, one of the callers asked whether I had an audiobook version available. In the immortal words of Homer…
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Anne Janzer 