Anne Janzer
Author, Writer, Content Marketing Consultant
Category: Social media
Content marketing: A continuing education
Posted on by Anne Janzer
photo © 2006 Eric James Sarmiento | more info (via: Wylio) I’m in the midst of taking the “Content Marketing Crash Course” from MarketingProfs University. It’s a set of 17 live sessions covering topics from optimizing content for SEO to…
Read MoreWhen social networking becomes social nagging
Posted on by Anne Janzer
An old friend of mine is working with—and passionate about—a small nonprofit organization. When she asked me to ‘Like’ the group on Facebook, I happily did so. I am interested in my friends’ passions, and like supporting nonprofits that do…
Read MoreCategory: Social media Tags: Anne Janzer, drop campaigns, facebook, nonprofit, Social media, status updates
The Cooks Source Debacle and Content Marketing
Posted on by Anne Janzer
When I wrote the blog entry on thinking like a media company, let me clarify: I wasn’t thinking about Cooks Source magazine. In case you missed the story last week, apparently the magazine’s editor printed an article from the web…
Read MoreCategory: Content marketing, Social media Tags: content marketing, Cooks Source, media company
Endings: Part of the customer lifecycle
Posted on by Anne Janzer
Do you have an end-of-life plan? Not for your healthcare (although that’s a very good idea). Not even for your product – for your customer relationships? As we focus on lead nurturing, like parents we have to remember the other…
Read MoreCategory: Content marketing, Social media Tags: customer lifecycle, email marketing, lead nurturing
Marketing is a discipline…
Posted on by Anne Janzer
I’ve seen discussions about whether Marketing is an Art or a Science of something of both. To be successful, I believe it is wisest to approach marketing as a discipline – with disciplined and continued effort. As a consultant/freelance writer,…
Read MoreCategory: Content marketing, Social media, Technology marketing Tags: email, pay-per-click, Social media, website
How ‘social’ should your marketing be?
Posted on by Anne Janzer
I just spent a couple of days talking social media with marketers from all kinds of industries — including fairly traditional ones like publishing and banking– at Marketingprof’s Digital Marketing Mixer in Chicago. The conference was terrific and filled with…
Read MoreCategory: Social media Tags: facebook, Marketingprofs, Social media, twitter
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Anne Janzer 