Category: Social media


Content marketing: A continuing education

photo © 2006 Eric James Sarmiento | more info (via: Wylio) I’m in the midst of taking the “Content Marketing Crash Course” from MarketingProfs University. It’s a set of 17 live sessions covering topics from optimizing content for SEO to…

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When social networking becomes social nagging

An old friend of mine is working with—and passionate about—a small nonprofit organization. When she asked me to ‘Like’ the group on Facebook, I happily did so. I am interested in my friends’ passions, and like supporting nonprofits that do…

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The Cooks Source Debacle and Content Marketing

When I wrote the blog entry on thinking like a media company, let me clarify:  I wasn’t thinking about Cooks Source magazine. In case you missed the story last week, apparently the magazine’s editor printed an article from the web…

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Endings: Part of the customer lifecycle

Do you have an end-of-life plan? Not for your healthcare (although that’s a very good idea). Not even for your product – for your customer relationships? As we focus on lead nurturing, like parents we have to remember the other…

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Marketing is a discipline…

I’ve seen discussions about whether Marketing is an Art or a Science of something of both. To be successful, I believe it is wisest to approach marketing as a discipline – with disciplined and continued effort. As a consultant/freelance writer,…

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How ‘social’ should your marketing be?

I just spent a couple of days talking social media with marketers from all kinds of industries — including fairly traditional ones like publishing and banking– at Marketingprof’s Digital Marketing Mixer in Chicago. The conference was terrific and filled with…

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