Category: Social media


Relationships – the new plastic?

Knowing some new college graduates, I’ve been thinking of that scene from The Graduate where someone tells the new graduate: “I want to say one word to you. Plastics.” What would the word be today?  “Cloud?”  “Social?” For someone starting…

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Survey says: Don’t trash those white papers yet

I love it when research comes out to back up my positions. A couple weeks back I posted a blog called Old Marketing Channels Never Die – the premise being that with all of the buzz about social networks, videos,…

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Where are the social media failure stories?

I’ve attended a number of webinars about using social media in marketing, and keep hearing wonderful success stories — sometimes stories about the same companies over and over. (Zappos again? Really?) For all the social media success stories you hear,…

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Truth vs. spin in content marketing

As an English major in college, I avoided creative writing classes. Now, as a freelance marketing writer, I’m still avoiding fiction writing, but for another reason.  I don’t want to inadvertently write something that’s not true about the technology products…

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Old marketing channels never die …

photo © 2008 Pamla J. Eisenberg | more info (via: Wylio) According to various reports, everything you’re doing in marketing is out of date.  Email marketing? Dead.  Blogging? On its way out. Public relations? Why bother.  Print advertising?  Whew, that’s…

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Content marketing: more than a ‘poor relation’ to social media

I just read this post Why Companies That Say They Want Social Media Really Want Content Marketing on the Marketing Trenches blog.  Will Davis suggests that many marketing people don’t really get what content marketing is – they think they…

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Thought leadership is overrated

photo © 2007 Brian Hillegas | more info (via: Wylio) “We want this to be a ‘thought leadership’ blog.” Have you heard that before? “Thought leadership” can be a convenient reason for undertaking all kinds of marketing initiatives without clearly…

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Groundhog Day and content marketing: don’t get stuck

photo © 2008 Urville Djasim | more info (via: Wylio) I really like the movie Groundhog Day, where Bill Murray’s self-centered weatherman gets stuck on Groundhog Day, seemingly forever doomed to repeat the same gloomy winter day. If you haven’t…

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Social media marketing spending: the time vs. money equation

photo © 2010 Oldmaison | more info (via: Wylio) I just found some hard data on the costs of social media efforts, and had to post a follow-up to my post last week on social media costs (5 signs that…

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5 signs you’re burning money on social media

photo © 2008 Purple Slog | more info (via: Wylio) At a Christmas party the other day, a friend complained that his company was misdirecting marketing budget to ineffective social media efforts. Having a good sense of where and how…

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