Category: Social media


Social media in marketing: A work in progress

Are we getting any smarter about using social media in marketing?  Not according to Duke’s most recent CMO survey. The Duke CMO Survey Twice a year, Duke University’s Fuqua School of Business conducts a survey of Chief Marketing Officers. What…

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If I put “social” in front of it, will it sell?

Just a few short months ago I was getting a little tired of writing “Cloud” about everything in technology. (See My wish for 2012: Not too cloudy.)  Now I’ve become numb to the cloud. But I fear that “social” is…

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Time-shifting tools

As a self-employed person, I really value having control over my time. That’s why I’m excited by time-shifting tools that let me do things when I want to do them.  I’m not alone in this; time-shifting is the reason we…

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Social media failure stories, revisited

Social media is the new marketing imperative for nearly every type of business.  Those of us in the marketing world read social media ‘success stories’ all the time and learn from them. But I think we learn as much, or…

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Working outside your comfort zone

Where’s the boundary between testing your comfort zone and being reckless? And in professional life, is it a good idea to work beyond your comfort zone or to play to your strengths? These were some of the questions I toyed…

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Budgeting your social media time

  by  steve.grosbois  Last week I wrote about budget spending on social media in B2B marketing. But that discussion left out the question of time. We all only have 24 hours in a day. Time is truly our most precious commodity. And…

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Social media spending in B2B: New research

This week I wanted to share some research from the CMO survey (by the American Marketing Association and Duke University Fuqua School of Business.) MarketingProfs posted a nice summary of the research and relevant charts. These are, for me, the…

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On the Internet, no one knows you’re not there

  by  PinkMoose  With social media and smart phones, technology marketers can be online and connected all the time.  This is a two-edged sword. It’s easy to feel like should always be online and available, even when you’re home or on vacation. …

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Google+ is… Ooh, sparkly!

photo © 2008 ryan | more info (via: Wylio) I confess – I’ve been stealing time from the time I should be reading blogs, writing my blog, doing Twitter updates, etc. to mess around with Google +.  And judging by…

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Tuning requires listening – in music and marketing

Something magical happens in choral singing when everyone listens and tunes with each other – the tuning locks, the overtones all kick in, and the sound is transformed to wonderful.  Although each individual may be singing a little softer, the…

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