Category: Content marketing


Empowerment marketing: The next big thing (I hope!)

Looking for the next big thing in marketing? I’d suggest reading Jonah Sach’s Winning the Story Wars. Marketers have been hearing for some time the importance of telling a story. This book considers the broader perspective of how you choose…

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What’s your bicycle pump?

The bicycle shop in my town puts out a bike pump in front of their store on weekends, so passing cyclists can inflate their tires. The bike pump is a great way for the store to contribute something to the…

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Content recycling do’s and don’ts

  by  chrissatchwell  The biggest challenge that many content marketers face is creating enough content to reach prospects and customers at the right places and times.  Re-purposing or recycling content is a critical strategy. When you recycle content, you can amplify your…

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Content marketing, technology and sustainability

After spending many years writing about the role of technology in business, I’m expanding my horizons to explore technology’s role in sustainable development. I’ll keep writing here about content marketing and technology, but I’m also starting a parallel blog on…

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Create a quick corporate style guide

If multiple people create content for your business, you need a corporate style guide. Otherwise, you risk having a corporate identity with personality disorder. Keep a consistent voice across your content If you don’t already have a style guide, don’t…

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Finding your corporate style

If you’re ramping up your content marketing, you need a distinct and consistent corporate style. You want to create a corporate personality that is consistent across all of your communications, starting with your website. My last post talked about identifying…

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What’s your corporate style?

Your corporate website already has a distinct tone and style – is it by design or by accident? As a writer, I need to understand a company’s tone and style before I start writing.   The corporate website is the first…

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Using webinars in your content strategy

Webinars or webcasts are hardly a new technology, but they’re still hot in technology marketing.  Content marketing as a marketing strategy has breathed new life into the whole idea of webinars and webcasts. In a new study published by the…

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Content marketing and the new marketing reality

Is content marketing an over-used term? Probably. Is it over-hyped? Maybe. But make no mistake, it is the new reality for marketing organizations – ignore it at your peril. [Google Trends shows recent uptick in search activity for Content Marketing]…

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