Anne Janzer
Author, Writer, Content Marketing Consultant
Category: Content marketing
Listen Up! Audio’s Role in a Mobile World
Nearly everyone in the gym is listening to something on a mobile device – a podcast, an audiobook, streaming music. Most of the solo drivers you see stuck in traffic are listening to something as well. Mobile devices are changing…
Read MoreFive Reasons to Love Youtility by Jay Baer [Book review]
The world of business and marketing is filled with good books, and few people have time to read all of them. If you haven’t read it yet, make sure that Youtility by Jay Baer has a place on your list….
Read MoreCustomer-Inspired Marketing
Your best marketing ideas may come from outside the marketing organization – even outside the company. In the case of Pley, a simple suggestion from a busy parent resulted in a business success and many happy children. Pley is a…
Read MoreContent Marketing: Not Just for Lead Generation
Marketing organizations often focus all of their time and budgets on generating new leads. But by wearing “lead generation” blinders, you lose sight of the bigger picture. Getting customers is important, but keeping them is essential to long-term business success….
Read MoreSummer Reading for Marketers
Reading has always been an important element of summer for me. As a child, I remember checking out stacks of library books to bring to the family cabin for vacation. Reading was a family trait; our car carried more weight in…
Read MoreCultivating Content from Customers
Content cultivation is the practice of collecting content from customers to use in ongoing marketing and customer nurturing. When it comes to content marketing after the sale, you need focus on the issues that are important to current customers. What better source…
Read MoreIt’s Never Too Early to Start Planning for Customer Retention
“Value nurturing sounds great, but first we need to prioritize lead generation.” Lead generation almost always takes priority over customer retention efforts. According to a recent study by Regalix Research, only about one in four B2B marketers plans for customer retention….
Read MoreWhy Marketers Should Read The New Rules of Sales and Service
If you’re in marketing, you’ve probably been influenced by David Meerman Scott’s New Rules of Marketing and PR. Originally published in 2006 (and updated several times since), it’s had a lasting impact on the practice of marketing. Now he’s got…
Read More9 Marketing Books That Would Make Great Gifts
Books make great gifts. They’re easy to wrap. You don’t have to worry about peanut allergies or gluten intolerance. And the best of them can have a long-lasting impact – the gift that does, in fact, keep on giving. …
Read More5 Reasons to Read Epic Content Marketing
Every 1.6 seconds, someone publishes another blog post about content marketing. Okay, I made that statistic up, but reality cannot be far off. Isn’t there enough out there already on the topic? Indeed there is. There may be too much written…
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Anne Janzer 