Category: Business blogging


Time saving tools for business blogging

  by  londoncyclist  I’ve been really short on time lately, for both work and personal reasons. But I’m not alone. We’re all pressed for time at some point.  So I thought I’d share a few of my favorite tools that help me…

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Dealing with misteaks … mistakes

Today’s post isn’t specific to B2B technology marketing – it applies more broadly to life itself. Because we all make mistakes both personally and professionally. The idea of mistakes came to mind this morning when I read about Netflix announcing…

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On the Internet, no one knows you’re not there

  by  PinkMoose  With social media and smart phones, technology marketers can be online and connected all the time.  This is a two-edged sword. It’s easy to feel like should always be online and available, even when you’re home or on vacation. …

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Content curation and business blogging revisited

My recent post on content curation (Is Content Curation the Cure for Business Blogging Blues?) generated several conversations and comments, so I thought I’d circle back and share a few things I’ve learned. So many tools, so little time There’s…

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Business blogging: 5 lessons from 6 months

At the start of the year, I signed up for the WordPress Post-a-Week challenge. My thinking was that publicly committing myself to a weekly posting would be an incentive to really delve into my own business blogging (rather than writing…

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Is content curation the cure for business blogging blues?

photo © 2006 derÄsthet | more info (via: Wylio) Everyone’s talking about content curation. It seems like an easy win. In content marketing and business blogging, if you don’t have the time or inspiration to create great content yourself, you…

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5 lifelines for a lonely business blog

Business blogging is picking up steam. New research from HubSpot shows that 65% of the businesses surveyed published a business blog, up from 48% two years ago. But many business blogs are fairly lonely places. I’ve already written about business…

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Thought leadership is overrated

photo © 2007 Brian Hillegas | more info (via: Wylio) “We want this to be a ‘thought leadership’ blog.” Have you heard that before? “Thought leadership” can be a convenient reason for undertaking all kinds of marketing initiatives without clearly…

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Ghost blogging: who’s behind that byline?

photo © 2006 twitter.com/mattwi1s0n | more info (via: Wylio) I distinctly remember the first time I learned that the quotes in press releases weren’t actually spoken by the people to whom they were attributed. I was a naïve college student,…

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Are you neglecting your business blog?

photo © 2010 vishwaant avk | more info (via: Wylio) Have you been neglecting your business blog? Looking around on technology company sites, I’m finding a surprising number of blogs that haven’t been updated for many months. There are so…

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