Anne Janzer
Author, Writer, Content Marketing Consultant
Category: Business blogging
Content Marketing vs. Marketing with Content
Content has always been a part of marketing. B2B technology marketing in particular relies heavily on content like white papers, demonstrations and case studies to explain the technology. This fact leaves some marketers wondering about the distinction between marketing with content and…
Read MoreBusiness blogging: The power of the series
When maintaining a business blog, it’s really useful to have a few blogs in reserve. Keeping the blog ‘fed’ is by far the biggest challenge for most businesses. Blogs are like firewood — it’s nice to have a stockpile. One strategy…
Read MoreCreate a quick corporate style guide
If multiple people create content for your business, you need a corporate style guide. Otherwise, you risk having a corporate identity with personality disorder. Keep a consistent voice across your content If you don’t already have a style guide, don’t…
Read MoreA simple strategy for feeding the corporate blog
The single biggest question most companies have about creating a blog is this one: who has time to create content for the blog? Consistency is important – you need to keep providing fresh (and relevant) content on your blog. One…
Read MoreUsing webinars in your content strategy
Webinars or webcasts are hardly a new technology, but they’re still hot in technology marketing. Content marketing as a marketing strategy has breathed new life into the whole idea of webinars and webcasts. In a new study published by the…
Read MoreBusiness blogging pays off
Not sure whether it’s worth your time to create and maintain a blog for your business? HubSpot’s latest survey on inbound marketing answers that question with a resounding YES. The survey highlights the fact that blogging is a remarkably effective…
Read MoreHow do I get the developers to blog?
Today’s topic is one that plagues B2B technology marketers everywhere – how to get meaningful content out of engineers/developers/subject matter experts. More specifically, how do you get these content experts to contribute to a corporate blog? by digitalrob70 The blog content…
Read MoreMarket to your customers: a WordPress example
Here’s a timely example of good content marketing from WordPress, the service that hosts this blog. They sent me a link to a personalized annual report for my blog. Why is this content marketing? Because it’s useful and personalized information…
Read MoreBuy the Book
Anne Janzer 