Author: Subscription Marketing: Strategies for Nurturing Customers in a World of Churn discusses the challenges of marketing when you must maintain a lasting relationship with the customer. If you are making the shift to a subscription model, or want to increase the impact of marketing on recurring revenues and customer retention, you’ll find useful strategies in this book.
Content marketing consultant: I help technology companies connect with prospects and customers through written content.
Technology marketing isn’t just about getting leads anymore. To earn attention in crowded markets and complex sales cycles, you have to provide useful information focused on the customer’s needs. And to keep customers in businesses with recurring revenues, you have to demonstrate and add value over time. Content plays a critical role.
My clients include established market leaders and fast-moving startups. I’m deeply interested in the role technology can play in solving our larger social and environmental problems.
Contact me: If you want to talk with me directly or book a speaking or training session, send me an email at ajanzer[at]marketingdocs.com or connect with me on LinkedIn.