When maintaining a business blog, it’s really useful to have a few blogs in reserve. Keeping the blog ‘fed’ is by far the biggest challenge for most businesses.
Blogs are like firewood — it’s nice to have a stockpile.
One strategy is to find a topic that can become a series of blogs. Here are a few strategies for creating a blog series:
- Answer a series of related questions (where answering one question naturally leads to another). I did this here with the blogs What’s Your Corporate Style, Finding Your Corporate Style, and Create a Quick Corporate Style Guide.
- Find a topic like “Top 5 best practices” or “5 reasons,” then write a blog on each of the numbered items. This is a great way to repurpose and drive traffic to existing white papers or ebooks. Here’s an example of a blog series based on an ebook about Recurring revenue secrets for ServiceSource.
- Find a topic you can revisit regularly and make that a series – relevant book reviews, customer interviews, etc.
I’d welcome any other ideas about series.
On a related topic, if you have email subscribers to your blog, you might be concerned about the recent changes to Gmail that send your blog into the Promotions tab. I wrote about this subject in the Women in Consulting blog on What Consultants Need to Know about Gmail’s Tabbed Inbox.