When maintaining a business blog, it’s really useful to have a few blogs in reserve. Keeping the blog ‘fed’ is by far the biggest challenge for most businesses.
Blogs are like firewood — it’s nice to have a stockpile.
One strategy is to find a topic that can become a series of blogs. Here are a few strategies for creating a blog series:
- Answer a series of related questions (where answering one question naturally leads to another). I did this here with the blogs What’s Your Corporate Style, Finding Your Corporate Style, and Create a Quick Corporate Style Guide.
- Find a topic like “Top 5 best practices” or “5 reasons,” then write a blog on each of the numbered items. This is a great way to repurpose and drive traffic to existing white papers or ebooks. Here’s an example of a blog series based on an ebook about Recurring revenue secrets for ServiceSource.
- Find a topic you can revisit regularly and make that a series – relevant book reviews, customer interviews, etc.
I’d welcome any other ideas about series.
On a related topic, if you have email subscribers to your blog, you might be concerned about the recent changes to Gmail that send your blog into the Promotions tab. I wrote about this subject in the Women in Consulting blog on What Consultants Need to Know about Gmail’s Tabbed Inbox.
Though one will probably have to create additional calendar for writing extra articles=)