Here’s a timely example of good content marketing from WordPress, the service that hosts this blog. They sent me a link to a personalized annual report for my blog.
Why is this content marketing? Because it’s useful and personalized information that will help me be more successful. It’s effective because I like it and I’m sharing it with others.
Granted, I’m already a WordPress customer. But with the subscription model that’s inherent to cloud-based services, I need to keep making the decision to remain a customer. In cloud services, every customer is also a prospect and needs continuous, ‘after-the-sale’ nurturing.
The report has information about top referring sites and most popular posts, and some advice based on that information.
Here’s an excerpt:
600 people reached the top of Mt. Everest in 2012. This blog got about 2,700 views in 2012. If every person who reached the top of Mt. Everest viewed this blog, it would have taken 5 years to get that many views.
Happy New Year to all!