Market to your customers: a WordPress example

Here’s a timely example of good content marketing from WordPress, the service that hosts this blog. They sent me a link to a personalized annual report for my blog.

Why is this content marketing? Because it’s useful and personalized information that will help me be more successful.  It’s effective because I like it and I’m sharing it with others.

Granted, I’m already a WordPress customer. But with the subscription model that’s inherent to cloud-based services, I need to keep making the decision to remain a customer. In cloud services, every customer is also a prospect and needs continuous, ‘after-the-sale’ nurturing.

The report has information about top referring sites and most popular posts, and some advice based on that information.

Here’s an excerpt:

600 people reached the top of Mt. Everest in 2012. This blog got about 2,700 views in 2012. If every person who reached the top of Mt. Everest viewed this blog, it would have taken 5 years to get that many views.

Click here to see the complete report.

Happy New Year to all!

2 Comments on “Market to your customers: a WordPress example

  1. With havin so much content and articles do you ever run into any problems of plagorism or copyright infringement? My website has a lot of exclusive content I’ve either created myself or outsourced but it appears a lot of it is popping it up all over the internet without my agreement. Do you know any solutions to help stop content from being stolen? I’d genuinely appreciate it.

    • I’ve seen other bloggers struggling with that issue as well. Obviously, many of us are writing about the same topics, but plagiarism is another thing altogether. I’m not sure what the answer is – you could certainly contact the posters and ask for attribution – perhaps offer to guest post with attribution? Good luck.

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