Everyone’s talking about content curation. It seems like an easy win. In content marketing and business blogging, if you don’t have the time or inspiration to create great content yourself, you can curate it!
Before you start down this path, be aware: content curation is a lot of hard work. To make it worthwhile, you have to be really careful about reading (viewing, etc.) and choosing the content you want to curate. Because to get points from curation, you have to truly think the content is worth passing on.
I don’t know about you, but I find it difficult to keep up with the bloggers and websites I’m already following, much less find new ones. I could do nothing all day but follow the links on Twitter posts and sift through blogs, videos and podcasts for the best ones. And I’d still only scratch the surface.
There are a few sites that do curation well. In marketing, I find that MarketingProfs is a goldmine of great information and resources. For startup marketing, I enjoy the resources put together by the OpenView team on the OpenView blog.
But, if you want to curate, or even just try to keep up, here are a couple of great resources:
Alltop aggregates blogs from all over, and is a great place to explore and find new blogs on various topics of interest to you. This blog is now listed in the Content Marketing category on AllTop.
Google Reader: Set up alerts for topics that interest you, and us RSS feeds to subscribe to those blogs you don’t want to miss. There’s even a Google Reader app on my Android phone, so I can browse through blogs when I have a few spare minutes.
Personally, I still find writing blog posts faster and easier than trying to be a trusted curator of content on the web!